Vena Marketing x Figma

Over 80% of Vena’s output consists of digital assets across social, web, and paid media. To streamline collaboration and ensure brand consistency at scale, the Brand & Creative team adopted Figma as our primary design platform—leveraging its capabilities to boost productivity while maintaining a cohesive visual system.

Brand Operations Manager: Gen Poitras
Creative Brand Manager: Cindy Roselina

Figma Design System


Created as a single source of truth to accelerate production and maintain visual consistency. It features standardized color styles and fully managed logo, icon, and illustration libraries.

The approved marketing icon library is aligned with the Product team to ensure cross-functional consistency.

Integrated within the Figma design system, icons are keyword-tagged for fast and intuitive search.

Mid-fidelity illustrations were created for web use, and high-fidelity illustrations were developed for key visuals.

Skewed illustrations were created directly in Figma using the SkewSkew plugin, allowing precise horizontal and vertical control. By eliminating the need to switch to Adobe Illustrator, the team significantly reduced back-and-forth and accelerated output.

3D brand visual icons were generated using AI and aligned with Vena’s brand color palette.

Figma Buzz

Used to scale production efficiency, enabling the creation of 40 ads in 72 hours, including concept development.

Here’s an example of segment-based ads created using spreadsheet-driven automation for bulk production.