Vena Creative System

When your team produces over 80% digital assets across social, web, and paid media, consistency isn't just a creative standard — it's an operational one. To keep brand quality high without slowing production down, we built a design system in Figma that made both possible.

Brand Operations Manager: Gen Poitras
Creative Brand Manager: Cindy Roselina

Figma Design System


A single source of truth for the Brand & Creative team. The system standardizes color styles and centralizes logo, icon, and illustration libraries.

The approved marketing icon library is aligned with the Product team to ensure cross-functional visual consistency. Icons are keyword-tagged for fast, intuitive search — reducing time spent hunting and more time spent making.

Mid-fidelity illustrations were created for web use, with high-fidelity versions developed for key visuals.

Skewed illustrations were built directly in Figma using the SkewSkew plugin — eliminating the need to switch to Illustrator and significantly reducing production back-and-forth.

3D brand icons were generated using AI and calibrated to Vena's brand palette — expanding the visual library without expanding the timeline.

Figma Buzz

To scale production further, we implemented Figma Buzz for spreadsheet-driven automation — enabling bulk creation of segment-based ads with consistent brand application.

The result: 40 ads in 72 hours, concept included.