Vena Blog Redesign
Content Marketing Manager: Nicole Bennet
Brand Content Strategist: Katie Woods
Creative Brand Manager: Cindy Roselina
Web developers: Stephen Brown, Luke MacKenzie
The previous blog landing page created friction for users and internal teams alike. It only showcased the Latest posts, with no curated Featured section to highlight key content. Users had to scroll all the way to the bottom to click ‘See More Articles’, making content discovery cumbersome.
Limited space for blog categories and non-clickable tags and author links further hindered navigation. Sales team members reported difficulty finding blogs they wanted to share, and the now-discontinued Streaming section added visual clutter without value.
Overall, the page lacked intuitive structure and guidance, making it harder for both readers and internal stakeholders to engage with the content.
Brand Content Strategist: Katie Woods
Creative Brand Manager: Cindy Roselina
Web developers: Stephen Brown, Luke MacKenzie
The previous blog landing page created friction for users and internal teams alike. It only showcased the Latest posts, with no curated Featured section to highlight key content. Users had to scroll all the way to the bottom to click ‘See More Articles’, making content discovery cumbersome.
Limited space for blog categories and non-clickable tags and author links further hindered navigation. Sales team members reported difficulty finding blogs they wanted to share, and the now-discontinued Streaming section added visual clutter without value.
Overall, the page lacked intuitive structure and guidance, making it harder for both readers and internal stakeholders to engage with the content.
Process
The redesign began with a collaborative audit alongside the Content Marketing Manager to identify priorities and gather insights. Web developers provided guidance on best practices, ensuring technical feasibility.
Next, the Brand Content Strategist and I researched blog landing page examples to determine which elements would best serve our brand and audience. Based on these findings, I created low-fidelity wireframes to align the team before moving into visual design.
Once the wireframes were approved, I developed high-fidelity mockups and handed them off to web developers for implementation, ensuring a smooth transition from design to live site.
The redesign began with a collaborative audit alongside the Content Marketing Manager to identify priorities and gather insights. Web developers provided guidance on best practices, ensuring technical feasibility.
Next, the Brand Content Strategist and I researched blog landing page examples to determine which elements would best serve our brand and audience. Based on these findings, I created low-fidelity wireframes to align the team before moving into visual design.
Once the wireframes were approved, I developed high-fidelity mockups and handed them off to web developers for implementation, ensuring a smooth transition from design to live site.
Low-fidelity Wireframe
Final Design
