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Excelerate Finance Fest
May 2026
Brand: Vena






Director of Brand:
Nicole Nicoloff

Brand Content Strategist:
Katie Woods

Creative Brand Manager:
Cindy Roselina

Senior Graphic Designer:
Maryna Vlasenko

Video Production:
Superside
Every year, Vena's finance conference asks the same question. How do you make a room full of FP&A leaders actually want to be there. In 2026, the answer was simple: stop calling it a conference.

For Excelerate Finance Fest, Vena took over the Hyatt Lost Pines in Austin, Texas and built something that looked more like a festival than a finance event. The thinking was straightforward. Finance teams spend all year in spreadsheets. Give them a few days where the agenda includes golf, spa time, and petting an actual longhorn, and the content sticks differently.

The design followed the same logic. A western-inspired typeface set the tone. Cowhide print, leather stage seating, and Texas-rooted decor took over a space that still had to feel like Vena, so the brand stayed present without getting buried under the theme.
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