Excelerate Finance 2025
Director of Product and Brand Marketing: Nicole Nicoloff
Brand Content Strategist: Katie Woods
Creative Brand Manager: Cindy Roselina
Production: Superside
Brand Content Strategist: Katie Woods
Creative Brand Manager: Cindy Roselina
Production: Superside
Excelerate Finance is Vena’s biggest finance of the year. For Excelerate Finance 2025, the event’s static visual language was extended into a cohesive motion system across the experience, including the opening video, countdown, and speaker walk-in visuals—bringing the theme FP&A Beyond Boundaries to life.
The opening video expressed Vena’s belief in empowering finance teams to work in Excel without compromise—leveraging AI to plan, innovate, and collaborate across the business.
Following the opening video, the event began with an animated countdown designed to build momentum and anticipation. The sequence then transitioned into a teaser moment featuring the CMO receiving a message announcing the start of Excelerate Finance, before flowing into the speaker walk-in visuals. This teaser served as a bridge between screen and stage, leading seamlessly into her live appearance at the event.