Yellow Christmas Filters

Following the launch of the Yellow Converter, we want to create a less than ordinary way to celebrate a clichéd festival – Christmas.
Forget Christmas cards, we turned to the most millennial way of sending a message and created customisable “holiday” greetings that aren’t your typical snowflakes and reindeers. That’s right. We broke the white Christmas formula and turned it into our very own Yellow Christmas, with tropical destinations and exotic… creatures, ready for users to go crazy with.

Agency: BLKJ
Client: Scoot
Group Head(s): Rachel Chew, Christie Way
Art Director: Cindy Roselina
Copywriter: Lyla Huang