The Yellow Converter

For the first time in the world, Scoot introduced a new way to pay for flights – yellow. We turned the brand’s favourite colour into a currency. The more yellow people wowed us with, the more flight discounts they got!

Over 5,000 Singaporeans showed up in their ‘yellow best’ during our three-day activation along Orchard Road in October 2019. And many others took part in the digital version of the Yellow Converter that launched in Taiwan, Australia, India, Indonesia and Singapore a week after our live event.

Agency: BLKJ
Client: Scoot
Creative Director(s): Khalid Osman, Lester Lee
Art Director: Cindy Roselina, Jessica Chow
Copywriter: Rachel Chew