See it Before the Hipsters

It’s rare to find someone who has not been to a popular destination like Japan. We are all familiar with the usual spots – Osaka, Kyoto, Nara. But the challenge was to turn both Tokushima and Awaji from undiscovered attractions into must-see stops when visiting Kansai.

Scoot flipped the tables and featured Insta-worthy locations that appeal to hipsters at large, giving them more reasons to add Kansai to their travel bucket list.

Agency: BLKJ
Client: Scoot
Creative Director(s): Khalid Osman, Lester Lee
Art Director: Cindy Roselina
Copywriter: Lyla Huang

Director: Edward Cryer