Colonel Scootee

If Scoot rescues humans from overwork by sending them on holiday, who would Scoot’s brand mascot Super Scootee rescue? Her fellow brand mascot – the tireless Colonel Sanders who has been working 24/7, day in and day out, in Kallang since 1977.

Our unlikely partnership allowed us to reach over 4.6 million people across our markets, inspiring many to follow Colonel Sanders’ lead and book a vacay of their own!

Agency: BLKJ
Client: Scoot
Creative Director(s): Khalid Osman, Lester Lee
Art Director: Cindy Roselina
Copywriter: Rachel Chew
Editor: Adzreen Ismail, Jawn Chan